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The Australian National University

Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry

Citation

Dann, S & Jensen, E 2007, 'Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry', Australia and New Zealand Marketing Academy Conference 2007, ed. M Thyne, K Deans, J Gnoth, University of Otago, New Zealand, pp. 1636-1643.

Year

2007

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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