Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry
Citation
Dann, S & Jensen, E 2007, 'Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry', Australia and New Zealand Marketing Academy Conference 2007, ed. M Thyne, K Deans, J Gnoth, University of Otago, New Zealand, pp. 1636-1643.Year
2007ANU Authors
Field of Research
- Marketing Not Elsewhere Classified