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The Australian National University

The Life and Death of Marketing

Citation

Dann, S 2007, 'The Life and Death of Marketing', Australia and New Zealand Marketing Academy Conference 2007, ed. M Thyne, K Deans, J Gnoth, University of Otago, New Zealand, pp. 225-234.

Year

2007

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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