The Life and Death of Marketing

Citation

Dann, S 2007, 'The Life and Death of Marketing', Australia and New Zealand Marketing Academy Conference 2007, ed. M Thyne, K Deans, J Gnoth, University of Otago, New Zealand, pp. 225-234.

Year

2007

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

Updated:  29 March 2024 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers