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The Australian National University

Macromarketing and Street Level Marketing: Moving beyond the bottom line in serving niche needs

Citation

Dann, S & Dann, S 2002, 'Macromarketing and Street Level Marketing: Moving beyond the bottom line in serving niche needs', Macromarketing Conference 2002, ed. Jack Cadeaux and Tony Pecotich, University of New South Wales, Sydney.

Year

2002

ANU Authors

Field of Research

  • Industrial Relations

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