Macromarketing and Street Level Marketing: Moving beyond the bottom line in serving niche needs
Citation
Dann, S & Dann, S 2002, 'Macromarketing and Street Level Marketing: Moving beyond the bottom line in serving niche needs', Macromarketing Conference 2002, ed. Jack Cadeaux and Tony Pecotich, University of New South Wales, Sydney.Year
2002ANU Authors
Field of Research
- Industrial Relations
