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The Australian National University

Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes

Citation

Dann, S 2005, 'Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes', Annual Conference of the Australian and New Zealand Academy of Management (ANZAM 2005), ed. Davies, D., Fisher, G., Hughes, R., Australian and New Zealand Academy of Management (ANZAM), Australia, p. 14.

Year

2005

ANU Authors

Field of Research

  • Industrial Relations

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