Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project
Citation
Buttriss, G, Burford, M & Harris, J 2003, 'Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project', Australia and New Zealand Marketing Academy Conference 2003, ed. Rachel Kennedy, Australian and New Zealand Marketing Academy (ANZMAC), Adelaide.Year
2003ANU Authors
Field of Research
- Marketing Not Elsewhere Classified