The mediating role of brand knowledge on employees? brand citizenship behaviour: Does organizational tenure matter?

Citation

Nguyen, L, Lu, V, Hill, S et al. 2019, 'The mediating role of brand knowledge on employees? brand citizenship behaviour: Does organizational tenure matter?', Australasian Marketing Journal, vol. 27, pp. 169-178.

Year

2019

ANU Authors

Field of Research

  • Marketing Management (Incl. Strategy And Customer Relations)

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