The mediating role of brand knowledge on employees? brand citizenship behaviour: Does organizational tenure matter?
Citation
Nguyen, L, Lu, V, Hill, S et al. 2019, 'The mediating role of brand knowledge on employees? brand citizenship behaviour: Does organizational tenure matter?', Australasian Marketing Journal, vol. 27, pp. 169-178.Year
2019ANU Authors
Field of Research
- Marketing Management (Incl. Strategy And Customer Relations)