Effects of the dimensions of ethnocentrism on consumer ethnocentrism: An examination of multiple mediators
Citation
Bizumic, B 2019, 'Effects of the dimensions of ethnocentrism on consumer ethnocentrism: An examination of multiple mediators', International Marketing Review, vol. 36, no. 5, pp. 748-770.Year
2019ANU Authors
Field of Research
- Social And Community Psychology