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The Australian National University

Customers, consumers, partners, society and the political party: stakeholders in Australian Political Marketing

Citation

Hughes, A & Dann, S 2008, 'Customers, consumers, partners, society and the political party: stakeholders in Australian Political Marketing', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, pp. 1-8.

Year

2008

Field of Research

  • Marketing Theory

Updated:  22 November 2017 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers