Re-imagining the country-of-origin effect- a promulgation approach
Citation
Andehn, M & L'Espoir Decosta, J 2018, 'Re-imagining the country-of-origin effect- a promulgation approach', Journal of Product and Brand Management, vol. 27, no. 7, pp. 884-896.Year
2018Field of Research
- Marketing Research Methodology
