Re-imagining the country-of-origin effect- a promulgation approach

Citation

Andehn, M & L'Espoir Decosta, J 2018, 'Re-imagining the country-of-origin effect- a promulgation approach', Journal of Product and Brand Management, vol. 27, no. 7, pp. 884-896.

Year

2018

Field of Research

  • Marketing Research Methodology

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