Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging

Citation

Webb, H, Jones, B, McNeill, K et al 2017, 'Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging', Addictive Behaviors Reports, vol. 5, pp. 49-55.

Year

2017

Field of Research

  • Social And Community Psychology

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