‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust
Citation
Lindridge, A & Eagar, T 2015, '‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust', Journal of Marketing Management, vol. 31, no. 5-6, pp. 546-576pp.Year
2015ANU Authors
Fields of Research
- Marketing Not Elsewhere Classified
- Marketing Research Methodology