‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust

Citation

Lindridge, A & Eagar, T 2015, '‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust', Journal of Marketing Management, vol. 31, no. 5-6, pp. 546-576pp.

Year

2015

ANU Authors

Fields of Research

  • Marketing Not Elsewhere Classified
  • Marketing Research Methodology

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