Using Celebrity Candidates in Political Marketing Campaigns

Citation

Hughes, A & Dann, S 2005, 'Using Celebrity Candidates in Political Marketing Campaigns', Australia and New Zealand Marketing Academy Conference 2005, ed. Sharon Purchase, Australian and New Zealand Marketing Academy (ANZMAC), Fremantle, pp. 115-122.

Year

2005

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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