The peer-to-peer, crowd-enabling mechanism of emergent brand communities
Citation
Wallace, A & Buttriss, G 2015, 'The peer-to-peer, crowd-enabling mechanism of emergent brand communities', 4th Annual International Conference on Enterprise Marketing and Globalization (EMG 2015), TBC, TBC.Year
2015ANU Authors
Field of Research
- Marketing Management (Incl. Strategy And Customer Relations)