The peer-to-peer, crowd-enabling mechanism of emergent brand communities

Citation

Wallace, A & Buttriss, G 2015, 'The peer-to-peer, crowd-enabling mechanism of emergent brand communities', 4th Annual International Conference on Enterprise Marketing and Globalization (EMG 2015), TBC, TBC.

Year

2015

ANU Authors

Field of Research

  • Marketing Management (Incl. Strategy And Customer Relations)

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