Resolving Contradictions in... - Researchers

Resolving Contradictions in Human Brand Celebrity and Iconicity

Citation

Eagar, T & Lindridge, A 2015, 'Resolving Contradictions in Human Brand Celebrity and Iconicity', in Anastasia E Thyroff, Jeff B Murray and Russell W Belk (ed.), Consumer Culture Theory; Research in Consumer Behaviour Volume 17, Emerald Group Publishing Limited, Bingley, United Kingdom, pp. 311-330.

Year

2015

ANU Authors

Dr Toni Eagar

Field of Research

Marketing Not Elsewhere Classified

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