Resolving Contradictions in Human Brand Celebrity and Iconicity

Citation

Eagar, T & Lindridge, A 2015, 'Resolving Contradictions in Human Brand Celebrity and Iconicity', in Anastasia E Thyroff, Jeff B Murray and Russell W Belk (ed.), Consumer Culture Theory; Research in Consumer Behaviour Volume 17, Emerald Group Publishing Limited, Bingley, United Kingdom, pp. 311-330.

Year

2015

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

Updated:  09 March 2021 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers