The Variable Nature of Country-to-Brand Association and its Impact on the Strength of the Country-of-Origin Effect

Citation

Andehn, M & L'Espoir Decosta, J 2016, 'The Variable Nature of Country-to-Brand Association and its Impact on the Strength of the Country-of-Origin Effect', International Marketing Review, vol. 33, no. 6, pp. 851-866pp.

Year

2016

Fields of Research

  • International Business
  • Marketing Management (Incl. Strategy And Customer Relations)
  • Cognitive Sciences Not Elsewhere Classified

Updated:  08 May 2021 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers