From branded exports to traveler imports: Building destination image on the factory floor in South Korea
Citation
L'Espoir Decosta, J, Ryu, J & Andehn, M 2016, 'From branded exports to traveler imports: Building destination image on the factory floor in South Korea', Tourism Management, vol. 52, pp. 298-309.Year
2016Fields of Research
- Tourism Management
- Tourist Behaviour And Visitor Experience
- Tourism Marketing