From branded exports to traveler imports: Building destination image on the factory floor in South Korea

Citation

L'Espoir Decosta, J, Ryu, J & Andehn, M 2016, 'From branded exports to traveler imports: Building destination image on the factory floor in South Korea', Tourism Management, vol. 52, pp. 298-309.

Year

2016

Fields of Research

  • Tourism Management
  • Tourist Behaviour And Visitor Experience
  • Tourism Marketing

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