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Benchmarking Micro-Blog Performance: Twitter Content Classification Framework

Citation

Dann, S 2015, 'Benchmarking Micro-Blog Performance: Twitter Content Classification Framework', in Burkhalter, J.N. and Wood, N.T. (ed.), Maximizing Commerce and Marketing Strategies through Micro-Blogging, IGI Global Books, 701 E Chocolate Ave, Hershey, PA 17033, pp. 313-332.

Year

2015

ANU Authors

Field of Research

  • Marketing Communications

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