The Power and the Passion: Will Celebrity Candidates become the norm in future Political Marketing Campaigns

Citation

Hughes, A 2004, 'The Power and the Passion: Will Celebrity Candidates become the norm in future Political Marketing Campaigns', International Nonprofit and Social Marketing Conference 2004, ed. Gillian Sullivan Mort, Australian National University, Canberra, pp. 64-69.

Year

2004

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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